Spending Slowdown Hits Apple App Store In Major Markets News · Posted on 2025-12-142025-12-14 Apple’s App Store spending slowed to just +6% YoY in Nov (from 9% Oct), dragged by Games (-2%, 44% of rev) and weakness in top markets like US (+3%), Japan (-2%). Macro pinch or gamer fatigue? Tim Cook’s 2026 alert.